Central Park Box Hill

Central Park Box Hill: Brand and communications for H&F Property

Brief

H&F Property wanted to elevate the apartment product offering in Box Hill beyond what the current market was offering. Box Hill is a complex market with a strong ethnic influence. The site of the development is also immediately adjacent the Box Hill RSL and the huge employment hubs of Epworth Eastern and Box Hill Hospital.

Solution

The Central Park brand is designed to have broad appeal for the local Chinese community, health care professionals and downsizing retirees. The design of the brand is best described as bringing South Yarra luxury to Box Hill. Beautiful original photography in Box Hill has been mixed with carefully curated local content to define the best address in the new Box Hill. Content describes an address surrounded by the best of what the eastern suburbs of Melbourne has to offer.

Outcome

The development has only just launched with extremely healthy demand. Initial results suggest Central Park being sold out within three months of launch.