Epworth Medical Imaging Campaign

Problem

Epworth HealthCare decided to launch a new medical imaging offer. Imaging technology is continuing to be integrated further into the processes of diagnosis and treatment of patients. Therefore, Epworth want to ensure that they have the best people using the best machines for patient care.

Solution

We developed a distinctly different Epworth Medical Imaging brand and creative campaign that used the technology itself to bring key messages to life in the campaign. The campaign includes B2B and B2C campaign channels and tactics.

Outcome

Epworth Medical Imaging is a startup service and now commands a significant proportion of the imaging market in Melbourne. The service continues to grow rapidly. Many of the creative pieces have been some of the highest engaged posts in digital media for the Epworth brand. Content has also attracted significant new orders from medical practices, traditionally a tough channel to influence.